About Gen
Real life. Real training. Real joy.
I'm Gen. I build Brand'ed by Gen for women who want to feel capable again, without turning their whole life into a gym schedule.
Hi friend, I'm so glad you're here.
I'm Gen. Wife. Human mom of two. Dog mom. I was an attorney in South Africa. I'm not a practicing attorney in the U.S. anymore. When life shifted here, I went into customer success, and that is the work I do now. I also race Hyrox and coach women who are done feeling depleted by bedtime.
I've known hard seasons. I've been divorced. I've had to find myself again, and I've had to rebuild my relationship with my body from the ground up. I know what real life looks like when it is messy, loud, and unfinished. That is why I coach the way I do.
I started training this way because I wanted more energy for work, more patience with my kids, and more of myself in the room. Not because I suddenly found willpower. I didn't. What I found was a system that fits real life.
That system became Brand'ed by Gen: ROX for Hyrox-ready plans, TRAIN for everyday strength, and FUEL for food and recovery.
Capable, not depleted.
This is what it looks like
From earlier days to finish lines, kitchens, living rooms, and sunny race days. Bright on purpose.
What I believe
- Strength is a system, not a personality trait.
- Busy moms deserve programs that respect their calendar.
- Hyrox-style training can build resilience for work and home, not just a race bib.
- Fuel and recovery are part of training, not optional extras.
- You do not need to be "ready." You need a clear next step.