Programs

ROX · TRAIN · FUEL

Three clear doors into Brand'ed by Gen. Tell me which one lights you up, or mix them. Coaching is personal, so the first step is always an application.

Gen pulling hard on the SkiErg at Hyrox
ROX

Hyrox-specific plans

For women who want to race, or train like they might. ROX is progressive Hyrox-style programming with running, stations, and race skills built for your timeline.

  • Race-prep blocks and tune-ups when a date is on the calendar
  • Skill work for sleds, wall balls, carries, ski, row, and transitions
  • Gym and travel-friendly options so life doesn't cancel training

Apply for ROX

Gen smiling in a bright pink dress, hands on hips
TRAIN

Everyday strength plans

For women who are not chasing a race right now, and still want to feel strong, capable, and consistent. TRAIN is the general pillar: workouts and plans that fit work, kids, and real weeks.

  • Strength and conditioning without the race pressure
  • Clear sessions you can finish, even on busy days
  • Progress you can feel in energy, patience, and confidence

Apply for TRAIN

Gen flexing joyfully in her kitchen
FUEL

Food and recovery

Training only works if you are fueled. FUEL is practical nutrition and recovery guidance for busy women. Not medical advice. Not a crash diet. Just real food habits that keep you going.

  • Protein, meals, and hydration that fit your kitchen and calendar
  • Recovery that protects sleep, joints, and mood
  • Pairs beautifully with ROX or TRAIN

Apply for FUEL

Not sure which door? That is completely fine. Apply anyway and tell me what feels loudest right now. We will sort ROX, TRAIN, and FUEL together.

Want a custom plan?

Free starters are a taste. Coaching is the serious path. I want you to apply when you are ready for accountability that lasts longer than seven days.

Apply to coach with Gen